Come on Facebook, what the hell are you up to?
Social networking site Facebook has become fairly ingrained in some peoples’ lives. Finding old flames, keeping in touch with coworkers, it’s facilitated social networking becoming “acceptable” to all ages from schoolmates all the way up to the ‘silver surfers’. Our local park-care society in Wakefield is on it, my family use it, most bands I photograph use it, we’ve organised parties and gigs with it, and finally the company seemed to have sorted its advertising stream and professed to being cashflow-positive (a rare thing right now).
Except it’s completely shagged. Over the past few weeks Facebook’s over-engineered interface suffered from glitches and annoyances: internal database errors and ‘endpoint faults’ (brought on by AJAX calls failing) are the norm. Bizarre artefacts are strewn around such as missing comments or missing messages, and frequently your account is ‘temporarily unavailable’. Old stories and feed items are resurrected like peeling zombies in a Hammer film and the poor end-user is left thinking ‘what the heck…?’. The issues affect every platform including the mobile phone version, ‘Facebook Lite’ variant and the API. Bugger.
Of course there are growing pains with any web service (goodness knows we had our fair share of them at Fotopic.net) but with a workforce of 900+ employees which founder Mark Zuckerberg claims to command surely there are resources to ensure it stops online? Or is this part of the ‘agile development’ cult? Rumour has it any Facebook employee can push code to production within an hour. Go go QA.
Alright, you’re going to say “We’ll give you a full refund!” If you’ve not paid anything for Facebook that’s fine, and that covers most of the userbase. However the micro-advertising and targeted-advertising means it’s not all clear cut: I have in the past tried Facebook advertising, it’s worked for me and made us some dosh. I wouldn’t try it now though: the problems, lost data, strange occurrences all contribute to absence of confidence in the product. After all, how do I know whether those click-throughs are real?
Zuckerberg’s obsession with micro-blogging site Twitter has led to a rash of copycat attempts to duplicate that site’s functionality within Facebook. Whether you agree with that approach or not, it’s pretty much obvious that the reliability of the site is suffering as a result. When reliability suffers people walk (FB’s been comparatively quiet over the past week). When people walk, the social aspect suffers and advertising revenue falls: view the downfall of MySpace, Faceparty, Orkut…
So, I’ve been going through my Facebook ‘friends’ and jotting down any contact details which fall outside the remit of Facebook. I’d suggest you do the same: it’s taken a long time to link up with some of these people and if Zuckerberg succeeds in killing the goose it’ll be everyone who gets hit by the fallout.
…just a thought, like.