Equilibrium is restored to the universe, for I am grumpy. The object of my ire this morning is something called Wunderlist. I’d tell you what it did and the advantages of it, but I’ve not actually been able to find out.
Alright, so I already know it’s a to-do list application which works ‘in the cloud’ (dude!). A colleague showed me it this morning and I thought it might be more targeted than Evernote for doing this sort of task list stuff – so I went to the website which tells me it’s “task management at its best” and pestered me to sign up and install some apps.
Before then, I wanted to see what it did, because if it’s not going to let me (say) share to-do lists with the family and project colleagues then it’s not going to be for me. Let’s click on See Features shall we? Ah. Right. Apparently ‘Wunderlist 2 is coming soon’, and I should enter an email address. Oh and a video which I couldn’t watch because I was at work and I just wanted to skim-read to get a feel for features, but no we’re oh-so-sodding-mysterious. (About 30 minutes later I capitulated and watched the video: it was a bit of fluff about version 2, which isn’t available yet. No sign about what was in version 1.) So I didn’t install Wunderlist, and I am still no wiser – I don’t want to install an app if it’s going to help itself to my calendar or contact data, that’s the way trojans get into your computer. And I shouldn’t have to look on Wikipedia to find out more about it either.
To be fair to Wunderlist I’m singling them out here but there’s lots of other culprits – you only need to bimble around the App Store for a couple of minutes to find them. It’s sodding annoying: as an app user, I want to know what something does: I want a list of features! I want to know if it wants my data, or if it integrates with multiple devices. I want to know if it’ll work for me.
Once upon a time we had triverbs, probably invented by Apple around the time of the first iMac. Triverbs at least gave you an idea of what something was and took the form of, er, three verbs: stop/look/listen is a pretty good example although Apple’s “Rip. Mix. Burn.” iMac advert in 2006 is one of the most famous. They were all the rage but disappeared around 2008. We hated triverbs at the time, but they served a purpose if you just wanted to say in a sentence (or three) what you could do with an app (even with the oft-overused “Share”).
But ultimately, please, tell us in a couple of sentences what your webapp does, or you’re doing yourself an advertising disservice.